Here are a couple of fonts that I as a guinea pig feel best represent me, and my blog.
The one is called ‘Seedy Motel’. While the name alone should explain more than you need to know, I will go forth and dissect this font for all its font-like and font-unalike values.
'Seedy Motel', also known also by its working title 'Shit-stained X-Rays', is a free downloadable font from dafont.com: a humble service provider for graphic and type designers alike. It is a bold, tight, exaggerated sans-serif, with gritty horizontal lines texturing its all-caps lettering.
I enjoy this font particularly because of its bold curvatures. It is a very loud font, and demands attention, which I can admire. I also enjoy that some letters received more light and texture, indeed more attention than others; this greatly reflects the selective nature of humans.
This is ‘Headliner No.45’, another font provided by dafont.com.
While similar to ’Venetian Blind Zombie Apocalypse’, ‘Headliner No.45’ offers a typographical experience that is same-same-but-different.
It is less curved, less tight (without appropriate kerning), features serif-like-things on the E and F, and is generally thinner. While ‘Static TV Wasteland’ functions as a main heading font, ‘Headliner No.45’, despite its self-proclaimed title, fits in as a sub-heading font. Considering both have stylised weathering, they seamlessly work together in design. An example of this collaboration has been provided below.
I totally did make this.
On a side-note, these two fonts have also disproved the general rule that, by default, serif fonts are masculine and sans-serif are feminine. I propose the dawn of a new, androgynous era in fonts, an era where the gender of a typeface will not be judged by its serifs, but by the sexual tensions of its creator.
On that tone, and on that pun of epic foreshadowing, we arrive at…
I totally didn’t make this.
So this part of the task requires me to look into contemporary colour theories, so where better (worse) to go than contemporary (regurgitated) fashion! (regurgitation!)?
Now I’m not going to go all sans-serif on this colour wheel and say whether it’s more masculine or feminine (and I won’t let you decide which one it is anyway), but may I just say this is really, really, really, really, REALLY shit this year.
Linen, sure, if you’re wearing a designer potato-sack. Lemon Zest, sure if you want to be a Formula1 promo girl. Nectarine goddamn that colour was awful when it was still a fruit. Poppy red yeah okay. African violet you hurt my eyes. Is emerald trying to bring back the Wizard of Oz, leave Elpheba alone! Tender shoots is like seeing lime green go through puberty. Grayed Jade you’re pretty cool. Dusk blue too. Monaco Blue go to hell people are going to wear you with gold and think they’re shit hot Commodores or something.
Let’s bring on some REAL colours
Hell yeah nothing says spring like unsaturated neutrals.
But for the sake of this exercise I have reached my conclusive trichrome. I have selected off-white, so-close-to-black-it’s-almost-black-but-still-technically-grey, and the kind of orange best described as egg-yolk. Oh here they come now
Now before you can say ‘hey are you just eating licorice-all sorts?’, let me explain why this is a brilliant palette. It offers three distinctly different values, it is ‘clean’ in terms of design application, it is attention-grabbing but not in an unattractive way (see japanese seizure robots for more info), and overall rather modern, but still eerily timeless.
Here we can see the palette adapted for a logo design.
This brings us to the overdue conclusion for this exercise. Forgive my thoroughness.